
Can the crowd be used in the early stages of open innovation? That is, can the crowd generate compelling ideas? We will describe how crowds can be assembled through crowdsourcing marketplaces, and their ideas integrated to produce solutions to a range of design problems. Specifically, we will show the results of large-scale experiments using thousands of novice designers to produce conceptual designs. Our results suggest that in the future, innovation might be partly performed by new kinds of organizations, assembled and dissolved in a matter of days.
Jeffery Nickerson
Stevens Institute of Technology
Jeffrey V. Nickerson is the Director of the Center for Decision Technologies in the Wesley J. Howe School of Technology Management at Stevens Institute of Technology. He is the recipient of several grants from the National Science Foundation that focus on visualization, creativity, and the use of the crowd as related to the design of systems. Prior to joining Stevens he was a partner at PricewaterhouseCoopers, where he provided management consulting to many companies on the use of emerging technologies. He has an M.F.A in Graphic Design from Rhode Island School of Design and a Ph.D. in Computer Science from New York University.
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