5-13-10 Monthly Meeting

Why IT Needs Marketing Now More Than Ever

“Last Chance to Attend A SIM Meeting before the Summer Break.”

Program Description:

After working inside over 150 companies across all business units, Michael Taylor, kept seeing the same problems over and over again. IT had brilliant solutions, only to see their own company reject them. The failure rates are astonishing for so many IT organizations. Why? The number #1 reason cited in research: poor communication. Taylor will share his experience helping IT organizations overcome their communication blind spots, and what you can do now to avoid them at your company and in your career

Date and Time:

Thursday, May13, 2010

• 5:00P - Networking/Social hour
• 6:00P - Buffet Dinner/Networking
• 6:15P - Chapter Business
• 7:00P - Speaker Presentation
• 8:00P - Networking and Member-in-Transition meeting (breakout)

Speaker/Moderator:

Michael is co-founder of ClarityClose, a win consultancy specializing in helping those who sell products, services, companies or causes improve their win/loss ratios. The firm’s services include win readiness audits, win mapping, win story crafting, win asset packaging and win/loss analysis.

Michael and his partner, Karen See were both CEOs of their own firms and often met in competitive battle. Michael started Merge Agency in 1991 and Karen founded Abovo Group in 1997. They joined forces in order to share their experiences of closing over 300 new accounts worth over $100 million. Their clients include those responsible for revenue-generating activities that need a competitive advantage during critical moments of decision.

While at the helm of Merge, Michael applied his marketing expertise to help companies through brand and culture transformations. His clients included Cingular Wireless, Johnson & Johnson, Godiva, IHG Hotels, IBM, WebMD, AmeriSource Bergen and many others. Working with North Highland, Merge helped build a $10 million consulting practice.

A native Texan, Michael received his bachelor’s degree from the University of North Texas.

Location:

• Madison Hotel, One Convent Rd., Morristown, NJ 07960
• Tollfree: 800.526.0729
• Local: 973.285.8000

Registration:

• Please register via PayPal.
• Send your RSVP to Karen Kostulas This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
• Please include your full name, professional title with company email in the message

Cost:

• SIM NJ Members $65.00, non-member guests $80.00 payable in advance.
• All attendees must be pre-registered and prepaid.
• Non-member guests must be accompanied by a member.

If you have questions about the guest policies please contact one of the Membership VP's:

• Rich Cigna, This e-mail address is being protected from spambots. You need JavaScript enabled to view it , 201 881 7686 or
• Bob DeMarino, This e-mail address is being protected from spambots. You need JavaScript enabled to view it , 732-572-9600